Week 3 #2 MBA 6101 - Shopping with AI

If you have an eCommerce business, you want to ensure that customers have the best user experience possible on the website. Many AI tools can help you with improving your customer relationships and engagement. I'm sure everyone has noticed that when you search for something online or are discussing a certain person, place, or thing; you start to see ads for those items on your social media (Instagram, Facebook, Snapchat, etc.). It is weird to be talking about something one second and a few seconds later there are ads about it. 

This happens due to Artificial Intelligence (AI).

eCommerce businesses should be using AI marketing strategies to help advertise their products to individuals who are specifically interested in such items. With the help of AI, businesses can interpret real-world browsing behaviors into digital retail opportunities. 

Using techniques such as:

1. Marketing automation - personalized marketing campaigns and content for individual customers.
2. Copywriting - highlighting the product's best features to persuade customers to make purchases. 
3. Customer support - engagement with customers (FAQ replies, negative feedback, and personalized recommendations.

Some AI tools for eCommerce businesses are:

1. Pixelcut
2. ChatGPT
3. Jasper
4. Chatfuel (Chatbot)
5. MarketMuse

AI tools such as the ones mentioned above will be beneficial if you want to save time, money, and energy on repetitive tasks when it comes to your business.